From a distance, Primo appears as a small, hip looking spot, perfectly situated on the corner of 10th Ave and Calle 14. The ambiance is warm and inviting (very Tulum-ish, we might add), and we were instantly drawn to the atmosphere. We knew we had to try it.
Our favorite dish hands down was the Barbacoa de Lamb, which is served as an appetizer here. Don’t let that fool you, we definitely don’t share this plate. One for each, please! The background for your dining experience includes a deep, electro-house playlist set at the perfect volume to allow conversation to flow, comfortably (while indulging in the Barbacoa, of course.)
Primo Chef, Roberto Martinez says,
Traditionally, Mexican Barbacoa is beef, lamb or goat, prepared strategically to tenderize the meat to perfection. Usually, Barbacoa is prepared in large quantities and served to families or big parties to share. Nowadays, this dish is commonly prepared and sold at taquerias and prepared at home for family meals.
Primo Head Chef and Owner, Pedro Abascal says,
There are many aspects that come together for the inspiration of Primo: love for food, ancient spirits, local crafts and rustic cooking are just a few.
Recreating a certain landscape with a small space below a beautiful tree, the original essence of Playa del Carmen comes to life to bring you an authentic taste of Mexico. The cuisine is cooked in a wood-fire oven, fueling the food with flavor. This method has been done traditionally in most of the local small towns throughout the country for centuries, giving a certain taste of nostalgia to those who dine here.
In Spanish, Primo means “cousin”. A common saying in Michoacan (my hometown) is to refer to close friends as Primo, as they are friends that are much closer or meaningful, like family. The head chef and owner of Primo, Pedro, says his intention for the restaurant name is for guests to feel the comfort of a gathering place that looks, feels and tastes just like home.
The aesthetic and design of the restaurant is rustic and beautiful, with locally made tzalam wood furniture, bejuco lamps and chukum finished walls; the kind of aesthetic you almost want to design your entire home in.
We pride ourselves in using local, sustainable suppliers for a majority of our ingredients. The proof is certainly in the cuisine.”, says Pedro.
The personal touch of everything involved, incredible service and even better food keeps us coming back for more. A must visit!